The explore phase delivers concrete venture opportunities. We look into markets, customer needs, trends, and triggers but also into the current assets and capabilities of the corporate. In the end, we dive deep into potential ventures and develop concrete plans for further validation.
A first step towards company building opportunities and projects is identifying trends relevant to the company, developing scenarios and deriving playing fields.
We develop venture opportunities in collaborative and creative formats. We consider current and future customer needs as well as different kinds of business models. While at first the focus is on generating multiple ideas, we then cluster and evaluate in order to end up with a concrete business opportunity to develop further.
For the selected opportunity we create a first concept and vision. We define the target customers, and the value proposition and formulate relevant hypotheses. Additionally, potential business cases are calculated as a part of the company building process.
In the explore phase, nothing is being built yet. To ensure a smooth process thereafter, a status check of the corporate setup for venturing is advisable. If no previous ventures have been developed, there might be bottlenecks that can easily be addressed at this stage