The Product Validation Canvas is the perfect support for validating your product in different stages of a product building process. Be it in the beginning, when you have a first idea of a product, or in a later stage when you want to figure out which features you need to build. This canvas will help you formulate hypotheses, decide on the validation method and define success criteria for your test. Moreover, it will help you determine your target audience. This canvas works also for services, not just products.

Preconditions

You should already have a concrete idea for a product or service.